Twenty-five years after being named State Title winner by the Australian Bartenders Guild, Shawn Soole continues to view the service industry as a medium to deliver his unique style of exceptional customer experience. He recently achieved the prestigious title of Certified Cognac Educator, one of only 3 in Canada and 80 in the world. He is the genius behind Clive’s Classic Lounge, the epicenter of cocktail culture for Victoria and the island.

From bar/restaurant concept creation, menu formulation, staff training and launch guidance, to branding, marketing and public relations strategies – Shawn’s experience and advancement of the industry have been prolific. Shawn has authored the books Cocktail Culture (2013), Great Northern Cocktails (2019), and BC Spirits (2021) and provides ongoing contributions to publications such as Liquor.com and EAT Magazine.